Cadbury Chocolates- Less Known Stories

Whenever you think of gifting someone something, probably the easiest thing to pick up is chocolates. And what better than a Cadbury Chocolates pack that combines a variety of chocolates. We all love chocolates and Cadbury is a brand that gave us a range of products with continuous innovation- from daily milk to daily milk silk and now to dairy milk bubbly. It has always focused on improvisation of its products. This article is going to tell you some of the interesting stories behind Cadbury and its chocolates.

LAUNCH OF CADBURY DAIRY MILK

In 1905, Swiss manufacturers were leading the field in milk chocolate, with much better products than their rivals. In 1904, George Cadbury Jnr was given the challenge to develop a milk chocolate bar with more milk than anything else on the market.All sorts of names were suggested, ‘Highland Milk’, ‘Jersey’ and ‘Dairy Maid’. But when a customer’s daughter suggested ‘Dairy Milk’, the name stuck. Dairy Milk was launched in June 1905. It was sold in unwrapped blocks that could be broken down into penny bars. Gradually it became more and more successful, until it was Cadbury’s biggest seller by the beginning of the First World War. By the early 1920s it had taken over the UK market. And of course, it’s still with us today. Cadbury Dairy Milk has become what’s known as a ‘megabrand’, hugely popular and available in many different varieties, all over the world.

FIRST CADBURY LOGO

In 1905 William Cadbury commissioned the first Cadbury logo. He was in Paris at the time and chose Georges Auriol to create the design – Auriol also designed the signs for the Paris Metro.The logo was an image of a stylised cocoa tree interwoven with the Cadbury name.

Registered in 1911, it was used on presentation boxes, catalogues, tableware and promotional items, and imprinted onto the aluminium foil that was used to wrap moulded chocolate bars. Although we might not recognise it today, it was used consistently from 1911-1939 and again after the Second World War

DAIRY MILK GOES PURPLE

Cadbury Dairy Milk started out in pale mauve with red script, in a continental style ‘parcel wrap’ at its launch in 1905. The full Dairy Milk range became purple and gold in 1920.

THE GLASS AND A HALF SYMBOL ON CADBURY CHOCOLATES

It was originally used in 1928 on press and posters, but since then it’s been in TV ads and on wrapper designs, where you can still see it to this day. First of all it was just on Cadbury Dairy Milk, but it’s become the face of the company in recent years.

LAUNCH OF CADBURY DAIRY MILK BUBBLY

Floating cows and a burst of bubbles introduced the launch of Cadbury Dairy Milk Bubbly in August 2012.Made with delicious Cadbury Dairy Milk chocolate, the soft and round chocolate bubbles sit deliciously in the roof of your mouth whilst the bubbly center melts into a smooth creamy chocolate taste you’ll love… A smile in every bubble.

LAUNCH OF CADBURY DAIRY MILK NEW LOOK

In June 2013 Cadbury Dairy Milk introduced the new Cadbury Dairy Milk packaging, helping drive the essence of Joy. New icons representing each flavour of the Cadbury Dairy Milk range come to life in a fresh and fun way. A new campaign was also created, and tells a magical story of joy and the origin of the famous ‘glass and a half’ recipe. The story that takes place in a world called Joyville – the place where Cadbury Dairy Milk chocolate is made, and a magical world where the real & the surreal come together.

Every success has its story and so does Cadbury. Cadbury chocolates are something that have evolved since ages. We have been eating them since our childhood and whenever some occasion comes where we need kuch meetha, the best option is Cadbury chocolates. So indulge yourself into the delicious taste of Cadbury chocolates with chocozonia- India’s first online confectionery store where kuch meetha hojae with Cadbury chocolates.

Here’s another article you might like Recipe for chocolate lights.

Do You Want to Buy Chocolates Online In India ? Are you Located in One of the Metropolitan city like Bangalore, Mumbai, Delhi, Kolkatta, Chennai ? Chocozonia.com is India’s 1st online confectionery store. We carter Home Made chocolates, Luxury Chocolates, Branded chocolates like Cadbury Dairy Milk, Nestle, LuvIt. We also Carter Bulk Orders for Marriages, Celebrations, birthdays, gifting, corporate gifting. #GrabUrsNow