Brief History of Cadbury

Cadbury chocolates

We all love Cadbury products be it chocolate bars,toffees,gems or biscuits.The company’s products are famous all around the world.The taste of Cadbury’s products are incomparable to any other brand.The question is when did this company came into existence,how did it started and what all the company faced to reach this infinite success?Lets have a look!

Cadbury came into existence 200 years ago.It all started when John Cadbury opened up a grocer’s shop at Birmingham in 1824.In his shop he used to prepare drinking chocolate and sold it to the customers.

John Cadbury

In those times tea,coffee and cocoa were considered a healthy option in contrast to alcohol,which was considered bad for health.So John became successful in his business and decided to open up the business on a commercial scale with a large warehouse.Cadbury became successful in supplying almost 16 varieties of drinking chocolate to the customers.After a long history of successful business John finally retired in 1861 and handed over the business to his sons.The introduction of “cocoa essence” in 1866,which was an unadulterated version of cocoa,resulted in mass popularity of Cadbury further.This became possible when the brothers were able to buy a Dutch cocoa presser,which extracted much cocoa butter from the beans.In this way,the need to add starches was upheld and now the brothers were able to advertise and label their product as Absolutely pure.The year 1875 was a challenging year for Cadbury brothers as Swiss milk chocolate dominated the market.Daniel Peter who experimented adding milk to his chocolate bars became way ahead of Cadbury brothers.

Cadbury’s cocoa was termed as “Absolutely Pure”

When the factory became small in front of their infinite future plans,George decided to shift to a new place,a place where an industry doesn’t look gloomy and uninviting but full of nature’s beauty and glamour.They bought land and named the factory “Bournville” in 1893.This was followed by building 143 cottages further at Bournville.

The company’s first logo in 1905

In 1900 the brother started advertising and creating awareness about their products using fine posters and images.In 1905 George launched first milk chocolate named “Dairy Milk” as a challenge to Swiss milk chocolates.In the same year the company’s first logo was also commissioned.After three year in 1908,Bournville chocolate was launched and named after the Bournville factory in which it was prepared.In 1920,Cadbury Dairy milk’s new parcel wrap was launched consisting of purple and gold colour pack.

Dairy mik’s new Purple and Gold parcel pack.

The following years passed with increasing popularity of the company with launch of  its new products“Flake” and “Crunchie”.In 1939 however due to the second world war the raw materials were rationed.Manufacturers were banned to use fresh milk and chocolates were made using dry skimmed milk powder.After the war however the company worked hard to restore its business and expanded their biscuit range.In 1948 Cadbury launched “Fudge”.In 1957,the company was successful in launching its first tv advertisement.In the following years the company introduced many new products in market like “Skippy”,”lucky numbers” and “Aztec Bars”.

Presently Cadbury is the second largest confectionary brand of sweets & chocolates in the world winning hearts of millions of customers  every day.

Dairy milk is the most loved chocolates and confectionary brand.